Executive Team

David Pastrana - Chief Executive Officer

David Pastrana
Chief Executive Officer

David Pastrana is the Chief Executive Officer for Jenny Craig. He is a transformational business leader internationally known for his keen acumen in product development and merchandising, operational optimization and brand innovation. Mr. Pastrana brings more than 15 years of experience in president and C-Level roles, leading global multi-billion-dollar consumer retailers and top industry brands through enterprise and digital transformations to deliver business growth. Trilingual in English, Spanish and French, he has an exceptional record of developing talent and building high-performing teams across the globe.

Mr. Pastrana was most recently President of White House Black Market, where under his leadership, he successfully led the brand's repositioning and digital expansion, leading to double-digit sales growth. Prior to White House Black Market, he held leadership roles with such global brands as Zara parent Inditex, Topshop and Sears.

Mr. Pastrana holds an undergraduate degree in Mechanical Engineering from Universidad Carlos III de Madrid and a Master of Business Administration, Retail & Consumer Goods from INSEAD, Fontainebeau, France.

Khuram Bhatti - Chief Financial Officer

Khuram Bhatti
Chief Financial Officer

Khuram Bhatti is the Chief Financial Officer for Jenny Craig. Mr. Bhatti oversees the accounting, financial planning and analysis, treasury, audit and tax functions at Jenny Craig.

Mr. Bhatti joined Jenny Craig in summer 2020 and brings with him over a decade of versatile experience in high-growth public and P.E. backed companies with a focus in CPG, healthcare and M&A.

Prior to Jenny Craig, he was the CFO of Zara USA, the largest fashion company globally, that tripled its size in the U.S. during his tenure. Most recently, the Vice President of Finance at National Veterinary Associates, an animal healthcare company, where he provided financial leadership and strategy for over 800 hospitals and pet resorts.

Mr. Bhatti holds an undergraduate degree in Business Administration from SUNY Stony Brook with a finance and accounting concentration. He will complete his Master in Business Administration from UCLA Anderson School of Business in 2021.

Sarah Hoffmann - Chief Marketing Officer

Sarah Hoffmann
Chief Marketing Officer

Sarah Hoffmann is the Chief Marketing Officer for Jenny Craig. Ms. Hoffmann oversees Marketing, Brand, Creative, CX, R&D, and Ecommerce. She also leads Jenny Craig’s Digital Transformation. Ms. Hoffmann is known for her leadership in consumer-centric marketing in the Retail industry. She has a successful track record of building and leading high growth brands, and creating shareholder value for iconic beauty and fashion lifestyle brands and Fortune 100 companies.

Most recently, Ms. Hoffmann was the Chief Marketing Officer at Drybar where she led the brand’s expansion through customer experience and digital growth, and was instrumental in the sale in early 2020. Ms. Hoffmann has also held various senior management roles at Nike, Inc.’s Converse subsidiary, Cole Haan and J. Crew.

Ms. Hoffmann holds a Bachelor of Science in Accounting with Honors from the University of Oregon and is a Certified Public Accountant. She is Vice Chair of the Marketing Executives Council for the National Retail Federation and has been honored with Adweek’s prestigious L.A. Brand Star award.

Mandy Dowson - Chief Operating Officer

Mandy Dowson
Chief Operating Officer

Mandy Dowson, Chief Operating Officer for Jenny Craig, leads operations for Fulfillment, Supply Chain, Real Estate and Business Strategy and Innovation—including the implementation of value-creation initiatives. In addition, Ms. Dowson manages cost-saving projects throughout the Jenny Craig organization.

Ms. Dowson is known for her disciplined execution of continuous process improvement, global efficiency efforts and the streamlining of costs across business units to maximize profits and reinvest savings to drive growth.

Prior to joining Jenny Craig in 2020, Ms. Dowson was the SVP of Operations and Continuous Improvement at TKC Holdings. As a financial-consulting expert, she has led multiple corporation turnarounds and restructurings during her time at a boutique consulting firm.

Ms. Dowson earned a Master of Business Administration from the Kenan-Flagler Business School at the University of North Carolina – Chapel Hill and a Bachelor of Science in Finance and Management from the University of Nebraska – Lincoln.

Jason Levy - Chief Information Officer

Jason Levy
Chief Information Officer

Jason Levy is the Chief Information Officer for Jenny Craig overseeing I.T. operations and technology innovations. Mr. Levy collaborates with the executive team in the facilitation of Jenny Craig's Digital Transformation. He has a successful track record of leading I.T. transformations through mobile app development and value-creation initiatives.

As an I.T. executive, Mr. Levy has led digital transformations, innovation, agile, and data analytic programs in multiple organizations. He has transformed underperforming businesses by delivering new digital products, investing in strategic technologies, enabling agile practices, and establishing performance metrics.

With over 20 years of technology leadership, strategy, and management experience, Mr. Levy is responsible for leading Jenny Craig's I.T. operations. Before Jenny Craig, Mr. Levy spent the last eight years, leading I.T. initiatives for a leading food service business.

Mr. Levy holds a B.S. in Information Systems Management and M.S. in eCommerce from the University of Maryland Global Campus and is a veteran of the U.S. Navy.

Chrystal Danesteh - VP Corporate Field Operations, Training, and Business Development

Chrystal Danesteh
VP Corporate Field Operations, Training, and Business Development

Chrystal Danesteh is Vice President of Corporate Field Operations, Training, and Business Development. Ms. Danesteh is responsible for developing and implementing operational plans to accomplish strategic initiatives, as well as daily business activities, profitability, training, and service improvements for over 500 North American centers. Her results-focused and supportive leadership style has earned her several leadership awards during her tenure with the organization.

Ms. Danesteh first joined Jenny Craig more than 25 years ago as a Coach/Program Director. She successfully advanced through each level of field and corporate management by building effective teams, delivering on business objectives, and driving the company’s mission to help clients live healthier lives. During her nine years as Sr. Director of Corporate Field Operations, Ms. Danesteh led the North American centers through several corporate transitions while further improving client success and increasing center profitability by double digits. She was named Vice President in June of 2019.

Akash Ahluwalia - Managing Director, Oceania

Akash Ahluwalia
Managing Director, Oceania

Akash Ahluwalia is the Managing Director for Jenny Craig Australia and New Zealand, headquartered in Melbourne, Australia. Mr. Ahluwalia is responsible for a broad range of duties including leading marketing, supply chain, property, IT, human resources, operations, product development and finance.

Mr. Ahluwalia joined Jenny Craig in 2015 and has been responsible for significant growth in the Jenny Craig Oceania business over the last 5 years. His passion for the industry, the company and its customers drives his vision for innovation, customer service and industry changing invention.

Prior to joining Jenny Craig, Mr. Ahluwalia has worked at multiple consumer health and wellness companies like Abbot Pharmaceuticals, Atkins Nutritionals Inc., Curves International and EAS. During 2012-2015, he was leading the finance function for the centralised Engineering, Maintenance and Services Group at Woolworths Group Limited.

Mr. Ahluwalia holds a Master of Business Administration from University of Western Sydney and a Bachelor in Commerce (Accounting) from Macquarie University. Further to that he is also a Graduate of Australian Institute of Company Directors (GAICD) and a Certified Practicing Accountant (CPA).

Stephanie Freda - VP Commercial Operations

Stephanie Freda
VP Commercial Operations

Stephanie Freda is the Vice President of Commercial Operations for Jenny Craig. Ms. Freda oversees the system-wide commercialization of strategic company initiatives in North America. She currently leads all Commercial Operations, Customer Service, and Sales Center teams.

Ms. Freda joined Jenny Craig in 2003 as a coach in her local center helping provide customers with tailored weight loss programs. Recognized for her empathy in understanding customer needs, and analytical skills to grow the end-to-end business, she has been promoted into several management positions in the Field Operations, Information Technology, and Training departments. Ms. Freda brings over 15 years of transformational leadership towards continuous improvement of the Jenny Craig customer experience both online and offline, and optimizing strategic business initiatives for frictionless operations. She was named Vice President in June 2019.

Prior to joining Jenny Craig, Ms. Freda worked as a middle school mathematics teacher in Michigan and California.

Ms. Freda holds a Bachelor of Science in Education from Central Michigan University.

Erin Parashkevov - VP Human Resources

Erin Parashkevov
VP Human Resources

Erin Parashkevov is Vice President of Human Resources for Jenny Craig. Ms. Parashkevov oversees the development and delivery of HR strategies and services for Jenny Craig employees.

Ms. Parashkevov joined Jenny Craig in 2012 as Director of HR Operations. She has a strong track record of partnering with operations leadership to make data-driven people decisions and execute on business priorities. Ms. Parashkevov was named Vice President in April 2019.

Prior to joining Jenny Craig, Ms. Parashkevov led the HR Analytics function for Nestlé USA and held various process improvement and HR leadership roles at Aramark.

Ms. Parashkevov holds a Bachelor of Science in Applied Economics and Management from Cornell University and a Master of Science in Human Resource Management from the University of Southern California.

Lauren Beard - VP General Counsel

Lauren Beard
VP General Counsel

Lauren Taylor (“LT”) Beard is Vice President, General Counsel and Secretary for Jenny Craig. Mrs. Beard oversees the legal department, providing legal support and business guidance for all departments. She also serves as the head of the privacy and data security team at Jenny Craig, continually working to implement new measures and ensure compliance across all channels.

Mrs. Beard joined Jenny Craig in 2013 where she served as Assistant General Counsel and was responsible for overseeing all marketing and advertising initiatives as well as assisting in the company’s franchising, data privacy, and various other legal initiatives. She has a thorough understanding of the company’s legal needs and is dedicated to supporting all business functions while enabling growth and maintaining compliance.

Prior to joining Jenny Craig Mrs. Beard served as Assistant General Counsel for Curves International, Inc. where she supported all legal needs of the business including international and domestic legal compliance.

Mrs. Beard holds a Juris Doctorate from Baylor University, as well as a Bachelor of Arts in Psychology from Baylor.

Jenny Craig Advisors

Monty Sharma - Chairman of the Board

Monty Sharma
Chairman of the Board

Monty has significant experience in the health and wellness space, including more than 25 years of sales, marketing, and operations experience. He serves as Chairman of the Board for Jenny Craig, a role he assumed after being CEO of the company for 5 years, during which time he led the turnaround of the business after North Castle Partners purchased it from Nestle. The business was sold to H.I.G. Capital in 2019.

Monty currently serves as CEO of Nutraceutical Corporation, and prior to Jenny Craig, led the turnaround and growth of Curves, Atkins, Naked Juice and EAS. As a result of his contributions to the success of each of these companies, Monty received the North Castle CEO of the Year Award in 2004, 2008, 2009 and 2018. He earned a Bachelor of Arts from the University of Calcutta, and a Bachelor of Science and a Masters of Business Administration from Southern Illinois University.

Pamela M. Peeke - M.D. MPH, FACP

Pamela M. Peeke

Dr. Peeke is chairman of the Jenny Craig Science Advisory Board, Pew Foundation Scholar in Nutrition and Metabolism, Assistant Clinical Professor at the University of Maryland, School of Medicine, and a Fellow of the American College of Physicians. She is an internationally recognized expert, physician, scientist and New York Times best-selling author in the fields of public health, nutrition, fitness and weight management.

Frank Greenway - M.D.

Frank Greenway

Dr. Greenway’s area of research is in the treatment of obesity with an emphasis on pharmacological and nutriceutical interventions. He is Professor and Medical Director of the Pennington outpatient research clinic in Baton Rouge, Louisiana.

Elizabeth Frates - M.D.

Elizabeth Frates

Dr. Frates is an Assistant Director of Medical Education at the Institute of Lifestyle Medicine, Harvard-Spaulding Rehabilitation Hospital and faculty advisor for the Lifestyle Medicine Interest Group at Harvard. She is a certified Wellness Coach and co-author of the wellness coaching chapter in the Lifestyle Medicine textbook. Dr. Frates’ work merges her physiatry and coaching skills. As an example, she leads wellness groups for stroke survivors at the Spaulding Rehabilitation Hospital.

Abbie Gellman - MS, RD, CDN

Abbie Gellman

Chef Abbie Gellman, MS RD CDN is a spokesperson, recipe and product developer, and educator. She creates, produces, and hosts cooking and nutrition videos and works with a wide variety of companies/brands/commodity boards, foodservice operators, health professionals, and private clients. She also contributes to many publications and media outlets. Her first cookbook, The Mediterranean DASH Diet, was published November 2019, and her second cookbook, The Mediterranean Electric Pressure Cooker, will be published December 2020. Abbie lives in NYC with her daughter, Olivia, and many shelves of cookbooks. Learn more about her at ChefAbbieGellman.com.