Executive Team

Jenny Craig Executives - Jeff Burchfield, Vice President, General Counsel and Secretary

Jeff Burchfield: Vice President, General Counsel and Secretary

Jeff Burchfield is Vice President, General Counsel and Secretary for Jenny Craig. Mr. Burchfield oversees all corporate legal matters, intellectual property, litigation, employment and compliance. Mr. Burchfield has broad experience in a wide range of corporate matters, including leading the acquisitions process of several businesses in the U.S. and internationally.

Prior to Jenny Craig, Mr. Burchfield held progressive positions at Curves and was with the international corporate law firm Haynes and Boone, LLP where he practiced financial transactions and business litigation.

Mr. Burchfield holds a Bachelor of Business Administration in Finance from Baylor University and a Juris Doctor from Baylor Law School.


Jenny Craig Executives - Tricia Kendall, Vice President of Healthcare Business

Tricia Kendall: Vice President of Healthcare Business

Tricia Kendall is Vice President of Healthcare Business for Jenny Craig. Ms. Kendall oversees the solution development, sales, and operation of the healthcare business channel. Ms. Kendall is responsible for strategic partnerships with health plans, pharmaceutical companies, wellness companies, and health systems to drive better health outcomes.

Prior to Jenny Craig, Ms. Kendall spent 20 years in Business Development and Sales, most recently as Regional Vice President of Towers Watson’s OneExchange business. Ms. Kendall's previous roles include Cigna Senior Sales Director and Partner at Hewitt Associates.

Ms. Kendall is a speaker on Population Health Management and has authored a variety of associated articles. While with Hewitt Associates, she was one of the first elected to the Women In Leadership Forum.


Jenny Craig Executives - Yash Muralidharan, Vice President of Information Technology

Yash Muralidharan: Vice President of Information Technology

Yash Muralidharan is Vice President of Information Technology for Jenny Craig. Mr. Muralidharan oversees technology strategy and the delivery of software and infrastructure projects across diverse, state-of-the-art technologies as well as the company's mission-critical IT applications and services. In addition, he is responsible for cyber security operations, including administering cyber security tools and managing the 24/7 cyber security operations center.

Mr. Muralidharan joined Jenny Craig in 2008 and has spearheaded the delivery of high-value business technology initiatives. He has a reputation for building strong relationships with internal lines of business, and a thorough understanding of information technology and proven cost-optimization strategies. He was named Vice President in February 2017.

Prior to joining Jenny Craig, Mr. Muralidharan worked as a Software Consultant based out of the San Francisco Bay Area, where he was responsible for software implementation and architecture.

Mr. Muralidharan holds a Master of Science in Electrical Engineering from Texas A&M University and a Bachelor of Engineering in Electronics and Telecommunication from Mumbai University.


Jenny Craig Executives - Peter Noverr, Chief Operations Officer

Peter Noverr: Chief Operations Officer

Peter Noverr is the Chief Operations Officer for Jenny Craig. Mr. Noverr oversees the manufacturing of all Jenny Craig products. He is responsible for product distribution into all company stores and direct distribution to consumers. In addition, Mr. Noverr manages system-wide inventory and Jenny Craig's physical assets at more than 400 locations.

Prior to joining Jenny Craig, Mr. Noverr held various progressive leadership roles over 15 years with functional food brands including EAS, Naked Juice, Atkins, Bora Bora Foods and Level Life Foods. He has delivered significant shareholder value during his tenure at each brand.

Mr. Noverr holds a Bachelor of Arts in Economics from Indiana University and a Master of Business Administration from the University of Denver.


Jenny Craig Executives - Erin Parashkevov, Vice President of Human Resources

Erin Parashkevov: Vice President of Human Resources

Erin Parashkevov is Vice President of Human Resources for Jenny Craig. Ms. Parashkevov oversees the development and delivery of HR strategies and services for Jenny Craig employees.

Ms. Parashkevov joined Jenny Craig in 2012 as Director of HR Operations. She has a strong track record of partnering with operations leadership to make data-driven people decisions and execute on business priorities. Ms. Parashkevov was named Vice President in April 2019.

Prior to joining Jenny Craig, Ms. Parashkevov led the HR Analytics function for Nestlé USA and held various process improvement and HR leadership roles at Aramark.

Ms. Parashkevov holds a Bachelor of Science in Applied Economics and Management from Cornell University and a Master of Science in Human Resource Management from the University of Southern California.


Jenny Craig Executives - Dan Redfern, Chief Financial Officer

Dan Redfern: Chief Financial Officer

Dan Redfern is the Global Chief Financial Officer for Jenny Craig. Mr. Redfern oversees all aspects of financial and strategic planning, financial reporting, accounting, transaction support services, and P&L performance management.

Prior to joining Jenny Craig, Mr. Redfern spent over 28 years in the food and beverage industry, most recently as CFO for Bonduelle Fresh Americas, Popchips, Inc. and the San Diego Division of Tyson Foods. Dan started his career in Public Accounting in 1980, working for Arthur Andersen and Price Waterhouse, and joined PepsiCo in 1989, where he spent 14 years working in both the Frito Lay and Pepsi Divisions. In 1998, Dan became the CFO and VP of Strategy for Pepsi Bottling Group Canada, where he helped lead a significant turnaround in profitability for this $1.4B division of PepsiCo.

Dan holds a Bachelor of Business Administration degree from Texas Tech University - Rawls College of Business, and a Master of Business Administration from Pepperdine University, The George L. Graziadio School of Business and Management.


Jenny Craig Executives - Monty Sharma, Chief Executive Officer and President

Monty Sharma: Chief Executive Officer and President

Monty Sharma is the Chief Executive Officer and President for Jenny Craig. He is a nationally-recognized business figure in the health, wellness and nutrition sector. Mr. Sharma brings more than 20 years of marketing, sales, international and executive experience to Jenny Craig. He has set aggressive goals for Jenny Craig, working to increase revenues through the development and launch of innovative consumer-centric products and services, new consumer acquisition programs as well as strategic brand marketing.

Prior to Jenny Craig, Mr. Sharma was President and CEO at Atkins Nutritionals, Inc. Under his leadership, Mr. Sharma successfully repositioned the brand as a diet program, re-launched all products, entered new lines of business — tripling revenues — and led the successful sale of the company in 2010. Before Atkins, he served as CEO of Naked Juice, where under his leadership, the company doubled sales in 18 months and became the leading super-premium juice brand. The company was sold to PepsiCo in January 2007. Mr. Sharma’s successes in the health and nutrition category began as CEO of EAS (Energy Athletics Strength), a company recognized internationally as the industry leader in creating active lifestyle nutrition products for consumers across the fitness spectrum.

Mr. Sharma holds an undergraduate degree in commerce from St. Xaviers College in Calcutta, India, a Bachelor of Arts in Finance and a Master of Business Administration from Southern Illinois University in Carbondale.