Chief Executive Officer
David Pastrana is the Chief Executive Officer for Jenny Craig. He is a transformational business leader internationally known for his keen acumen in product development and merchandising, operational optimization and brand innovation. Mr. Pastrana brings more than 15 years of experience in president and C-Level roles, leading global multi-billion-dollar consumer retailers and top industry brands through enterprise and digital transformations to deliver business growth. Trilingual in English, Spanish and French, he has an exceptional record of developing talent and building high-performing teams across the globe.
Mr. Pastrana was most recently President of White House Black Market, where under his leadership, he successfully led the brand's repositioning and digital expansion, leading to double-digit sales growth. Prior to White House Black Market, he held leadership roles with such global brands as Zara parent Inditex, Topshop and Sears.
Mr. Pastrana holds an undergraduate degree in Mechanical Engineering from Universidad Carlos III de Madrid and a Master of Business Administration, Retail & Consumer Goods from INSEAD, Fontainebeau, France.
President and Chief Operating Officer
Mandy Dowson is the President and Chief Operating Officer for Jenny Craig. Mrs. Dowson leads Finance & Accounting, along with the Operations for Fulfillment, Supply Chain, Real Estate and Business Innovation/ Strategy - including the implementation of value creation initiatives.
Ms. Dowson is known for her disciplined execution of continuous process improvement, global efficiency efforts and the streamlining of costs across business units to maximize profits and reinvest savings to drive growth.
Prior to joining Jenny Craig in 2020, Ms. Dowson was the SVP of Operations and Continuous Improvement at TKC Holdings. As a financial-consulting expert, she has led multiple corporation turnarounds and restructurings during her time at a boutique consulting firm.
Ms. Dowson earned a Master of Business Administration from the Kenan-Flagler Business School at the University of North Carolina – Chapel Hill and a Bachelor of Science in Finance and Management from the University of Nebraska – Lincoln.
Chief Marketing Officer
Dan Hofmeister is the Chief Marketing Officer at Jenny Craig. Mr. Hofmeister oversees company marketing strategy and executions across all channels with responsibility for growing sales, memberships, and market share. He is a seasoned marketing executive and mission-minded leader with a passion for enhancing consumers' lives through strong consumer brands.
Mr. Hofmeister joined Jenny Craig in 2022 and brings nearly two decades of commercial leadership over some of America's leading consumer food brands. Most recently, he held executive leadership roles at Bumble Bee Seafoods, including SVP/General Manager over the Frozen Food Division, SVP/Head of Brand Marketing, and Head of Revenue Management. Prior to Bumble Bee, he spent nearly a decade at Hormel Foods, growing its portfolio of brands in various commercial leadership functions.
Mr. Hofmeister earned dual bachelor's degrees in Business Administration and Philosophy from the University of Wisconsin Eau Claire, a Master of Business Administration from the University of Wisconsin, a Master in Theology from Missio Theological Seminary, and an Executive Leadership Certificate from Cornell University.
Chief Information Officer
Drew Martin is the Chief Information Officer for Jenny Craig. Mr. Martin is responsible for leveraging technology to support operations and enable digital capabilities.
Mr. Martin joined Jenny Craig in 2022. Prior to Jenny Craig, he was the Chief Information Officer of Jack in the Box (NYSE: JACK) where he was responsible for digital transformation and support of all restaurant applications, corporate systems and digital guest experience platforms for over 3,000 restaurants. Prior to that, he was Executive Vice President and Chief Information Officer for Lytx (formerly DriveCam), where he was responsible for IT, Support and Product Management for the SaaS platform, predictive analytics and hardware offering. Prior to Lytx, Drew was Senior Vice President and Chief Information Officer for Sony Electronics. He's also had international roles with PepsiCo and Accenture and is the founder and CEO of Silicon Beach Advisors, a digital strategy consulting firm.
Drew graduated from Cornell University with a bachelor's degree in engineering.
Chief Financial Officer
Khuram Bhatti is the Chief Financial Officer for Jenny Craig. Mr. Bhatti oversees the accounting, financial planning and analysis, treasury, audit and tax functions at Jenny Craig.
Mr. Bhatti joined Jenny Craig in summer 2020 and brings with him over a decade of versatile experience in high-growth public and P.E. backed companies with a focus in CPG, healthcare and M&A.
Prior to Jenny Craig, he was the CFO of Zara USA, the largest fashion company globally, that tripled its size in the U.S. during his tenure. Most recently, the Vice President of Finance at National Veterinary Associates, an animal healthcare company, where he provided financial leadership and strategy for over 800 hospitals and pet resorts.
Mr. Bhatti holds an undergraduate degree in Business Administration from SUNY Stony Brook with a finance and accounting concentration and Master in Business Administration from UCLA Anderson School of Business.
Chief Revenue Officer
Chrystal Danesteh is the Chief Revenue Officer for Jenny Craig. Ms. Danesteh is responsible for developing and implementing operational plans to accomplish strategic initiatives, as well as daily business activities, profitability, training, and service improvements for over 500 North American centers. Her results-focused and supportive leadership style has earned her several leadership awards during her tenure with the organization.
Ms. Danesteh first joined Jenny Craig more than 25 years ago as a Coach/Program Director. She successfully advanced through each level of field and corporate management by building effective teams, delivering on business objectives, and driving the company’s mission to help clients live healthier lives. During her nine years as Sr. Director of Corporate Field Operations, Ms. Danesteh led the North American centers through several corporate transitions while further improving client success and increasing center profitability by double digits. She was named Chief Revenue Officer in June of 2022.
Managing Director, Oceania
Michelle Terracciano is the Managing Director, Jenny Craig Oceania. Ms Terracciano is responsible for managing all aspects of Jenny Craig’s operations in Australia and New Zealand including developing and executing business strategy, driving growth and profitability, providing overall leadership, and managing day-to-day business operations.
Michelle is deeply passionate about Jenny Craig and the power of our program to change lives, one at a time.
Michelle first joined Jenny Craig over 27 years ago as a Coach. Over her long career with the organization, Michelle has held and thrived in every level of field position. For the past eight years, Michelle has served as National Sales and Operations Director on the Jenny Craig Oceania Leadership Team. Ms Terracciano was named Managing Director in July of 2021.
VP Human Resources
Erin Parashkevov is Vice President of Human Resources for Jenny Craig. Ms. Parashkevov oversees the development and delivery of HR strategies and services for Jenny Craig employees.
Ms. Parashkevov joined Jenny Craig in 2012 as Director of HR Operations. She has a strong track record of partnering with operations leadership to make data-driven people decisions and execute on business priorities. Ms. Parashkevov was named Vice President in April 2019.
Prior to joining Jenny Craig, Ms. Parashkevov led the HR Analytics function for Nestlé USA and held various process improvement and HR leadership roles at Aramark.
Ms. Parashkevov holds a Bachelor of Science in Applied Economics and Management from Cornell University and a Master of Science in Human Resource Management from the University of Southern California.
Jenny Craig Advisors
MD, FACP, FOMA
Chair of the Science Advisory Board
Angela Fitch, MD, FACP, FOMA is the Co-Director of the Massachusetts General Hospital Weight Center and faculty at the Harvard Medical School. She is board certified in weight and obesity medicine, internal medicine and pediatrics. She serves as Chair of the Jenny Craig Science Advisory Board since 2021.
Dr. Fitch was chief resident in internal medicine before moving to Minnesota to practice primary care at Fairview Health Systems and the University of Minnesota. She began the practice of weight and obesity medicine at the University of Minnesota treating children with obesity. In 2012, Dr. Fitch became the medical director for the Metabolic Health and Weight Management Clinic at Park Nicollet and began practicing obesity medicine full time. Dr. Fitch became a diplomate of the American Board of Obesity Medicine in 2012. She is currently President-Elect of the Obesity Medicine Association. Dr. Fitch is the winner of the 2017 Clinician of the Year Award from the Obesity Medicine Association.
A graduate of Iowa State University with a bachelor’s degree in chemical engineering, Dr. Fitch worked for Procter and Gamble as a product development engineer before following her passion and attending medical school. She graduated from the University of Cincinnati College of Medicine and then stayed for a combined residency in internal medicine and pediatrics.
MD, FACLM, DipABLM
Science Advisory Board Member
Beth Frates, MD, FACLM, DipABLM, is a trained physiatrist, and health and wellness coach, with expertise in Lifestyle Medicine. She is an award-winning teacher at Harvard Medical School, where she is an assistant clinical professor. She developed and taught a college Lifestyle Medicine curriculum at the Harvard Extension School in 2015. She was voted president of the American College of Lifestyle Medicine in August 2020. Dr. Frates serves as President-Elect until 2022.
In 2018, Dr. Frates co-authored The Lifestyle Medicine Handbook: An Introduction to the Power of Healthy Habits. She also co-created Lifestyle Medicine 101, a full college curriculum. Most recently, Dr. Frates co-authored, The Teen Lifestyle Medicine Handbook, published in October 2020.
As Director of Wellness Programming at the Stroke Institute for Research and Recovery at Spaulding Rehabilitation Hospital, a Harvard Medical School affiliate, Dr. Frates has created and implemented a 12-Step wellness program, PAVING the Path to Wellness™ for patients and providers. As of the fall of 2020, Dr. Frates serves as the Director of Lifestyle Medicine and Wellness for the Department of Surgery at Mass General Hospital. In addition, Dr. Frates has her own Lifestyle Medicine consulting/coaching practice.
PhD, CCN, CSCS, CNC, CMES,
Michelle Alencar, PhD, CCN, CSCS, CNC, CMES, ACSM-EP,CPT is co-founder and Chief Science Officer for inHealth Lifestyle Therapeutics, Inc and also serves as an Associate Professor at Long Beach State University. Dr. Alencar is certified as a clinical nutritionist, medical exercise specialist, nutrition coach, lifestyle therapeutics health coach, exercise physiologist, personal trainer, and strength & conditioning specialist. She is a clinical researcher having published over 40 peer-reviewed research publications in the areas of health coaching, mobile health technology, telemedicine, weight management, and body composition.
Dr. Alencar is an active speaker and advisor for several national organizations including The Obesity Medicine Association, IDEA Health and Fitness, and the American College of Sport Medicine. She applies her expertise using evidence-based principles into clinical practice, health plans, and medical device companies. She is passionate about tech-enabled services that can support individuals through their nutrition, fitness, and behavior modification journeys to ultimately empower them to live a healthy, vibrant, and active lifestyle.
Patti Larchet is an experienced Board Chair, Board Member and CEO with a demonstrated history of leadership in the health & wellness industry. She returns to Jenny Craig after an 11 year hiatus from the brand, as an Advisor.
Patti was part of the Jenny Craig family for 26 years, starting as a JC Consultant in 1985. Over the years, her roles and responsibilities grew as the Company expanded, from Center Director, Regional Director, Head of Sales Training North America, to Sales & Management Trainer in the UK in 1988 & 1989. In 1990 she moved to Australia and spent the next 10 years as Director of Operations, then Managing Director of Australia/New Zealand, leading that region to unprecedented growth. She then moved to California as President, then CEO and led the global Company to dramatic growth and expansion under three ownership groups from 2000-2011.
During her time away from the brand, Patti has served on Boards in weight loss, wellness, and stopping climate change. Patti is thrilled that her career has come 'full circle' and she is again working with the people and brand that are passionate about helping people reach their personal weight goals and achieve greater wellness.
Monty has significant experience in the health and wellness space, including more than 25 years of sales, marketing, and operations experience. He was CEO of Jenny Craig for 5 years, during which time he led the turnaround of the business after North Castle Partners purchased it from Nestle. The business was sold to H.I.G. Capital in 2019.
Monty currently serves as CEO of Nutraceutical Corporation, and prior to Jenny Craig, led the turnaround and growth of Curves, Atkins, Naked Juice and EAS. As a result of his contributions to the success of each of these companies, Monty received the North Castle CEO of the Year Award in 2004, 2008, 2009 and 2018. He earned a Bachelor of Arts from the University of Calcutta, and a Bachelor of Science and a Masters of Business Administration from Southern Illinois University.