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Kirstie Alley Returns to Jenny Craig: New Campaign Highlights Alley "Coming Home"
Carlsbad, Calif. – April 7, 2014 – Jenny Craig, a leader in the weight loss and weight management industry, announced today that award-winning actress Kirstie Alley is returning to Jenny Craig and is the face of a new campaign centered on her renewed weight loss journey. Alley is coming back for the delicious food, consultant support and comprehensive approach, as they helped her reach her weight loss goals previously. Additionally, Jenny Craig’s parent company CI Holdings, Inc. has acquired Alley’s Organic Liaison line and will be integrating Organic Liaison’s key products into the Jenny Craig line. They will be available in centers in the near future.
"I’m thrilled to return home to Jenny Craig!” said Alley. “I’m coming back because the program works. You don’t have to starve with Jenny’s yummy food -- like fettuccine -- plus I love my personal consultant. I hope to be an inspiration to others who are looking to reenergize their weight loss goals. And I am excited to bring my favorite Organic Liaison products to Jenny Craig and Jenny’s members.”
The Jenny Craig program is a proven solution to weight loss. Jenny Craig offers delicious food paired with one-on-one consultations to teach each member portion control and provide support, no matter if members access the program In-Center or through Jenny Anywhere. The program was designed by an expert team of registered dietitians and medical advisors. Backed by hard science, the program teaches members how to lose weight and helps them learn how to keep it off. With more than 2,000 consultants providing one-on-one guidance every step of the way, members receive the support they need to succeed.
"We are excited to welcome Kirstie back to the Jenny Craig family, and we are thrilled by the acquisition of Organic Liaison,” said Monty Sharma, president and chief executive officer of Jenny Craig. “When Kirstie reached out to us, we welcomed her with open arms. Kirstie has always found Jenny Craig's unique combination of personal consulting and delicious food to be a program that really works for her. We hope Kirstie’s return as our ambassador will provide continued encouragement to our members who have also struggled with their own weight and are looking for a program that works. We take personal ownership of each member’s success. We also recognize that in real life people may slip up with their health and weight loss goals. When our members or former members face challenges, we are here for them to help them back on track for success.”
Debuting today is an integrated ad campaign announcing Alley’s return to the Jenny Craig program. The introductory ad entitled “Coming Home” features her phoning Jenny Craig asking to return and highlights her favorite Jenny foods plus her strong relationship with her consultant Laura, who has been with the company for 21 years. As part of the ad Alley invites new and old members to come home to Jenny Craig – even if it’s for the first time.
“Rescue Me” will be the first of the products from the Organic Liaison line to be available in Jenny Craig Centers. To follow Alley on her weight loss journey, visit JennyCraig.com and the Jenny Craig Facebook page.About Jenny Craig
The Jenny Craig program is designed to provide structure and support to help members lose weight and learn how to keep it off. Jenny Craig’s program provides nutritionally-balanced menus, which include over 80 delicious entrees, desserts and snacks developed by dietitians, nutritionists, and food technologists. One-on-one consultations provide personal support and education on portion control and strategies such as the Volumetrics approach, which helps with satiety. Jenny Craig consultants work with each member to identify their strengths, challenges and personal goals in order to create unique weekly meal and activity plans that fit individual needs and budgets. Consultants also help members implement behavioral strategies to support their success. Jenny Craig’s comprehensive approach to weight loss is available to members either in person, in centers or by phone with Jenny Anywhere. The program is backed by hard science as demonstrated by a 2010 independent two-year clinical trial published in the Journal of the American Medical Association showing that participants on the Jenny Craig program lost three times more weight than dieting on their own. Jenny Craig, based in Carlsbad, CA, is one of the world's largest weight management companies, with more than 600 company-owned and franchised centers in the United States, Canada, Australia, New Zealand and Puerto Rico.
About Kirstie Alley
Kirstie Alley has emerged as one of the great actresses of her generation, proving time and again that she is capable of great depth and range, as well as possessing a comedic timing second to none. Her work in television has earned her six Golden Globe ® and eight Emmy ® Award nominations. She has won a Golden Globe, two Emmys and two People's Choice Awards.
Alley recently wrapped production on the first season of TVLand’s “Kirstie”, where she served ad both star and executive producer. In 2005, Alley co-wrote and starred in Showtime's critically acclaimed comedy "Fat Actress." She also played the title character in the NBC sitcom "Veronica's Closet" and served as executive producer for the series. In 1994, Alley showcased her dramatic range starring in the CBS TV movie "David's Mother". In 1987, Kirstie joined the cast of the long-running hit NBC sitcom "Cheers" as the neurotic Rebecca Howe.
Alley made her feature film debut in 1982 in "Star Trek II: The Wrath of Khan," in which she played the beautiful Vulcan officer Lieutenant Saavik. In 1999, Kirstie starred in the dark comedy film "Drop Dead Gorgeous," the cult-classic mockumentary that follows contestants in a beauty pageant in Minnesota. Kirstie starred in Woody Allen's "Deconstructing Harry" in 1997, and then then starred alongside longtime friend John Travolta in the hit film "Look Who's Talking." The successful film spawned two more movies in which Kirstie starred: "Look Who's Talking Too" and "Look Who's Talking Now."