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TV Personality and Red Carpet Host Ross Mathews Reveals "Secret Weapon" Behind His 40-Lb Weight Loss*

Mathews Ends Cycle of Yo-Yo Dieting After Struggling with Weight Throughout Career

** Photos and B-Roll Available **

CARLSBAD, CA; JUNE 14, 2011 – Ross Mathews, a television personality featured regularly on The Tonight Show with Jay Leno and E!’s Chelsea Lately, has achieved his final weight loss goal of losing 40 pounds in 29 weeks* on the Jenny Craig Program.  Mathews, who struggled with yo-yo dieting throughout his career, joined the Jenny Craig Program in November 2010, and credits his “secret weapon” to helping him achieve his 40-pound weight loss goal* and teaching him how to maintain that weight loss.

“My Jenny Consultant Michele is really my secret weapon when it comes to weight loss,” said Mathews. “She knows everything to help me stay on track, from what to order at an Italian restaurant, to how to keep active while traveling, to tips on how to keep my hand out of the cookie jar on a really bad day.  She is my coach, my friend, my cheerleader and my dose of tough love. I don’t know how I would have reached my weight loss goal without what she has taught me.”

Mathews said that through his consultant Michele he has learned how to change his eating and activity habits, and has adopted a healthier outlook toward weight loss and maintenance.

“I can tell you first-hand that losing the weight is one thing, and then maintaining that weight loss is a whole other beast,” said Mathews. “Nobody wants to lose weight only to gain it back, which is why it’s important that you learn strategies and tips to adopt long-term healthier lifestyle changes. That’s where my secret weapon – my Jenny Consultant Michele – comes in. She taught me that being healthy is a lifestyle, not a fad diet.”

One of Mathews’ favorite tips from his Jenny Consultant mirrors the new USDA guidelines about the proportions of food groups on a plate, which promotes eating almost half a plate of fresh fruits and vegetables. This approach mimics the Volumetrics® principles exclusive to the Jenny Craig Program, which encourages clients to consume more fresh fruits and vegetables to feel satiated with less calories.

“One of the easiest tips from my Jenny Consultant is to divide your plate into fourths: one-fourth is starch, one-fourth is protein, and one-half is non-starchy vegetables. Once you get that proportion down, you’re on a great track to feeling better and improving your health,” said Mathews.

Mathews  added he was inspired to join the top weight loss program after seeing the success of his friend (and fellow spokesperson) Sara Rue lose 50 pounds* and bare her body in a bikini for the first time in her life in April 2011.

 “Watching Sara’s weight loss journey and true transformation – both physically and mentally – has really been motivating for me,” said Mathews. “I saw her become so much more confident, and I knew that I didn’t want my weight to hold me back any more. I wanted to be the best me I could be, and that included losing 40 pounds* and getting healthier.”

Mathews and Rue both showed off their slimmer figures at Rue’s nuptials to Kevin Price in May 2011.

Dana Fiser, Head of North America Business of Jenny Craig Inc., said she has seen the impact the weight loss has had on Ross Mathews.

“When you struggle with the cycle of losing weight and gaining it back, it takes a toll on your confidence about whether you can achieve a healthy balance,” said Fiser. “With Ross, not only has he hit his 40-pound weight loss goal,* but now he’s armed with the tools to keep that weight off through the strategies he learned from his Jenny Consultant Michele. He has the knowledge– and subsequently – the power over his weight now, which is what the Jenny Craig Program is all about: helping people find a healthy approach to living. This weight loss accomplishment is a huge win for him both physically and mentally. I am thrilled to see what he will go on to accomplish next.”

Mathews serves as a brand ambassador for Jenny Craig alongside celebrity spokespeople Carrie Fisher (“Wishful Drinking”), Valerie Bertinelli (“Hot in Cleveland”), Sara Rue (“Shedding for the Wedding”), Nicole Sullivan (“$#*!My Dad Says”) and Jason Alexander (“Curb Your Enthusiasm”).

*Clients following the Jenny Craig program, on average, lose 1-2 pounds per week.

About Ross Mathews
Over the last 9 years, Ross Mathews has interviewed some of the biggest stars in the world and has made the nation laugh all the while.  Whether he was covering movie premieres, the Winter Olympic Games, the Academy Awards, jumping out of a plane or shopping in London with pal Gwyneth Paltrow, Ross' unique approach is always fresh, outrageous and fun.  E! Entertainment Television named Ross one of the 30 Most Outrageous Celebrities, solidifying his spot as one of the most exciting personalities on television today.

Ross has traveled the world as a Tonight Show correspondent, interviewing everyone from Oscar winners to British royalty, quickly becoming a staple of late-night television and a favorite of the public.

And late-night television is just the beginning! In addition to guest starring on NBC's 1 vs. 100 and Phenomenon, Ross also appeared as a guest co-host of ABC's The View, as a contestant on the fifth season of VH1’s highly popular Celebrity Fit Club, as a celebrity correspondent for the entertainment news programs Extra and CBS's The Insider, as the recurring character "Chris" on Days of Our Lives and as the co-host of The Game Show Network's Big Saturday Night, E!'s Live From the Red Carpet: The Screen Actors Guild Awards and VH1's Live Red Carpet: The Critic's Choice Awards.

Currently, Ross continues his Tonight Show correspondent duties (he also serves as a "Creative Consultant" for the show) and is a weekly regular panelist on E!'s hit late-night talk show, Chelsea Lately.

Most recently, Ross was featured on OWN's Ask Oprah's All-Stars, played himself on ABC Family's Christmas Cupid and will be guest-staring in the upcoming After Lately on E! It was also announced that Ross will co-star and produce a pilot for E! with Chelsea Handler's production company, Borderline Amazing, alongside fellow Chelsea Lately roundtable regular, Heather McDonald.

In February 2011, Mathews began touring colleges speaking about his experiences climbing the Hollywood ladder and discussing his humorous take on pop culture.

Ross resides in Los Angeles with his family and blogs daily at HelloRoss.com.

About Jenny Craig

Jenny Craig offers a comprehensive Food-Body-Mind program designed to help clients manage their weight by creating a healthy relationship with food, building an active lifestyle and developing a balanced approach to living. With its tailored YourStyle® program, Jenny Craig is committed to a personalized approach to weight loss by offering each client a one-on-one weekly consultation and a customized weight management plan designed to optimize individual success. With more than 80 delicious Jenny’s Cuisine™ menu items, Jenny Craig’s program is available in-centre and our at-home program, Jenny Craig at Home®.

Jenny Craig, Inc., based in Carlsbad, CA, and owned by Nestlé, is one of the world’s largest weight management companies, with more than 725 company-owned and franchised Centres in the United States, Canada, France, Australia, New Zealand and Puerto Rico.

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