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Jenny Craig to Nationally Sponsor More than 300 Heart Walks with the American Heart Association® for the Second Year

Jenny Craig Will Kick off Heart Walk Activities in Phoenix, Arizona on March 23, 2013

Carlsbad, Calif. (March 22, 2013) —Today, Jenny Craig announced its continued national sponsorship of the American Heart Association’s Heart Walks. Last year, Jenny Craig encouraged people in cities across the country to join Jenny Craig’s walking group, “Team Jenny” at more than 300 Heart Walks, and in 2013, they will continue to support the My Heart. My Life.™ healthy living initiative. This year, Jenny Craig is expanding on its on-site national sponsorship at the Heart Walks in 15 major markets, kicking off in Phoenix, Arizona on March 23rd.

In 2012, more than 1.2 million American Heart Association supporters hit the pavement for Heart Walks across the country and Team Jenny walkers helped pave the way. With statistics showing that 65% of all adults are obese or overweight1, Jenny Craig is working with the American Heart Association to help educate the public on how being overweight or obese may affect your heart health, and how simple lifestyle and diet changes may improve cardiovascular health and potentially lengthen lives.

“We applaud Jenny Craig's extensive efforts to promote the My Heart. My Life.healthy living initiative, by highlighting the benefits of walking and encouraging the public to participate in the Heart Walks to improve their heart health," said Donna Arnett, Ph. D., American Heart Association President. “We look forward to continuing to work with Jenny Craig to get Americans healthier.”

In 2013, Jenny Craig will ask Americans to commit to walking at least 30 minutes a day to help maintain a healthier weight. “We are proud of our relationship with the American Heart Association and are excited to continue working together to shed light on how making simple changes in your lifestyle can provide big health benefits,” said Dana Fiser, Global CEO of Jenny Craig. “Inspiring people to get active is an important part of the battle; we will continue to work together in communities across the country to get people more active and support the AHA’s mission to reduce the risk of heart disease by 20 percent by 2020.”

Jenny Craig is dedicated to enacting healthy change and has the clinical data to support that the program works. In fact, Jenny Craig clients lose three times more weight than dieting on their own.2 In 2010, an independent two-year clinical trial was published in the Journal of the American Medical Association that showed that participants, on average, lost 10% of their body weight in the first year. Ultimately, 92% of participants stuck with the Jenny Craig program for two years. Participants also saw improvements in blood cholesterol levels and cardiopulmonary fitness, as well an overall improvement in quality of life. Those results demonstrate how Jenny Craig’s tools, education and personalized counseling provided to each client help them to not only stay with the program and realize meaningful weight loss, but help them achieve a variety of health benefits.

At each of the 15 markets in which Jenny Craig will have a larger national sponsorship presence, they will offer fun on-site activities for participants, including a sampling of healthy snacks and recipes and an opportunity to meet with consultants to answer any questions. Jenny Craig brand ambassadors will also make surprise appearances in select markets to help rally the walkers. And to help walkers prepare for their Heart Walk, Jenny Craig is offering free training plans on www.jennycraig.com.

Jenny Craig will have a larger national sponsorship presence in the following Heart Walk cities, beginning March 23, 2013:

Phoenix, AZ – March 23, 2013 Orlando, FL – September 7, 2013
Minneapolis, MN – May 4, 2013 Dallas, TX – September 7, 2013
St. Louis, MO – May 4, 2013 San Diego, CA – September 28, 2013
Portland, OR – May 18, 2013 Atlanta, GA – October 12, 2013
New York, NY – May 30, 2013 Los Angeles, CA – October 19, 2013
Denver, CO – June 1, 2013 Austin, TX – October 19, 2013
Detroit, MI – June 8, 2013 Houston, TX – November 16, 2013
Columbus, OH – August 24, 2013  

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1My Heart. My Life. TM American Heart Association.
American Heart Association (2012, November 15). The Price of Inactivity. Heart.org. Retrieved February 6, 2013, from http://www.heart.org.
2Rock CL, Flatt SW, Karanja N, et al. JAMA. 2010;304(16):1803-1811

About Jenny Craig
Jenny Craig’s program is designed to help you manage your weight by creating a healthy relationship with food, building a fun, active lifestyle and developing a balanced approach to living. Our mantra is: Eat Well. Move More. Live Life.

Our model is like no other weight loss company out there. Jenny provides a weekly personal consultation that is tailored to you. We teach portion control, provide motivational techniques for stressful situations like social gatherings and dining out, and provide fun ways to incorporate daily activity. Jenny’s nutritionists work with food scientists to create more than 80 delicious Jenny's Cuisine™ menu items. Jenny's program is available in-centre and our at-home program, Jenny At Home for easy access, whenever, wherever!

Jenny Craig, based in Carlsbad, CA, is one of the world's largest weight management companies, with more than 700 company-owned and franchised centres in the United States, France, United Kingdom, Canada, Australia, New Zealand and Puerto Rico. Jenny Craig has more than 3,500 employees and is celebrating their 30th Birthday in 2013.

About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke – America’s No. 1 and No. 4 killers. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country.

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