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Carrie Fisher Joins Jenny Craig as New Celebrity Client
Cultural Icon Joins Leading Weight Management Program to Lose 30 Pounds
** B-Roll Sound Bites and Photos Available **
Carlsbad, Calif. (January 12, 2010) — Jenny Craig, Inc., one of the nation's leading authorities on weight management, today announced Carrie Fisher as the newest Jenny Craig celebrity client and spokesperson. The actress and critically acclaimed bestselling author, best known for her role as Princess Leia in the original Star Wars trilogy, is starting off the New Year with a resolution to lose 30 pounds.*
Fisher has struggled with her weight for the past three years, and is finally ready to make a serious change. “A day comes when you can no longer face not wanting to leave the house because you don’t like the way you look,” said Fisher. “A day comes when you want to stop apologizing for it. When you want to make a decision to live the rest of your life in a healthy way.” She went on to say, “I haven’t been able to enjoy what otherwise is a good part of my life because so much of what’s on my mind is about my weight.”
After trying numerous diets to lose weight, and ultimately gaining it all back, Fisher decided to join Jenny Craig to make a lifestyle change to achieve healthy weight loss results. “I have been on every diet in the world, and look at me. This is the sum total of what that’s amounted to.” Despite Fisher’s many weight loss setbacks, she remains focused on achieving success on the Jenny Craig Program and is optimistic for the future. “I am more hopeful now than ever, because I have made this commitment, and I have my Jenny Craig consultant supporting me in my journey."
Joining successful Jenny Craig spokespeople like Valerie Bertinelli, Sara Rue, Nicole Sullivan and Jason Alexander, Fisher will appear in Jenny Craig's new advertising campaign that launches in February 2011. Fisher also announced she is utilizing Jenny Craig’s new Metabolic Max program, the next generation of the signature Jenny Craig program.
In this new program innovation, Jenny Craig is taking an intensive approach to monitor and increase activity by accurately measuring calories burned to help clients achieve meaningful weight loss. Incorporating the technology from the BodyMedia FIT™ Armband and Activity Manager, Jenny Craig consultants are able to plan a weekly menu, review the client’s caloric intake and activity levels for the week, and adjust the program accordingly to help clients maximize their weight loss efforts.
*Jenny Craig clients, on average, lose 1-2 pounds per week.
“Jenny Craig’s Metabolic Max program has changed the way I view losing weight. With the Armband, I can monitor how many calories I’m eating, and measure how many calories I’m burning, so there are no excuses. It is like having my consultant on my arm at all times! It is tailored to my personal needs so that I am able to maximize my healthy weight loss efforts. I started the program a few days after Thanksgiving and I’ve already lost 12 pounds in six weeks!*” said Fisher.
"We are very excited to have Carrie as the newest member of our Jenny Craig family," said Patti Larchet, CEO for Jenny Craig. “She has overcome many things in her life, and is excited to tackle her next challenge head on. We will support Carrie every step of the way with our one-on-one personalized approach, as we do with all of our clients.
“Although Carrie hasn’t been successful in keeping weight off in the past, we are confident the Jenny Craig program will help her manage this for life,” said Larchet. “We look forward to sharing in her journey.”
About Jenny Craig
Jenny Craig offers a comprehensive Food-Body-Mind program designed to help clients manage their weight by creating a healthy relationship with foo...