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Jenny Craig Announces an Agreement with BodyMedia, Inc.

Leading Weight Loss Company Incorporates Latest Technology To Signature Program

Carlsbad, Calif. (December 27, 2010) — Jenny Craig, Inc, one of the nation's leading authorities on weight management, announced today that its new Metabolic Max Program incorporates the technology of  BodyMedia Inc., who produces the BodyMedia FIT™ Armband and BodyMedia FIT™ Activity Manager.  The Armband tracks daily calorie burn and the Activity Manager’s online tool allows Jenny Craig clients to log calories online and via smartphones.

As part of Jenny Craig’s newest program innovation, the Metabolic Max Program will change the way clients lose weight. Using the data provided by BodyMediaFIT™, Jenny Craig consultants can further tailor and enhance clients’ weight loss programs to clients’ personal needs and maximize their weight loss efforts.

“Integrating this technology from BodyMedia Inc., allows us to offer an even more personalized approach to weight loss to consumers,” said Patti Larchet, CEO of Jenny Craig, Inc. “Jenny Craig is thrilled to add the latest technology to its clinically proven program to offer clients a truly unique program that is personally tailored to their individual metabolisms.”

Clients who join the Metabolic Max Program are given the BodyMediaFIT™ device that is to be worn on the upper area of the left arm. This device measures the galvanic skin response (the electric conductivity of sweat), skin temperature, heat flux, motion and steps to determine how many calories clients burn at any given time they are wearing the device. This data is then uploaded to an online database that allows clients to review their activity, as well as enter their Jenny Craig planned menus. With this online database, clients can more accurately self-monitor their weight loss behaviors, and work with their consultant to modify their lifestyle to achieve their weight loss goals.

“We are thrilled to offer our clients a one-of a kind approach to weight loss that is as unique as they are,” said Larchet.

For more information about the Metabolic Max Program from Jenny Craig, please visit www.jennycraig.com.

About Jenny Craig
Jenny Craig offers a comprehensive Food-Body-Mind program designed to help clients manage their weight by creating a healthy relationship with food, building an active lifestyle and developing a balanced approach to living.

With its tailored YourStyle® program, Jenny Craig is committed to a personalized approach to weight loss by offering each client a one-on-one weekly consultation and a customized weight management plan designed to optimize individual success. With more than 80 delicious Jenny’s Cuisine™ menu items, Jenny Craig’s program is available in-centre and our at-home program, Jenny Craig at Home®. Jenny Craig, Inc., based in Carlsbad, CA, and owned by Nestlé, is one of the world’s largest weight management companies, with more than 725 company-owned and franchised Centres in the United States, Canada, France, United Kingdom, Australia, New Zealand and Puerto Rico.

About BodyMedia, Inc.
When your body talks, BodyMedia listens.  BodyMedia has been unlocking and deciphering secrets of the body since 1999. Headquartered in Pittsburgh, PA, BodyMedia is the pioneer in developing wearable body monitoring systems designed to help people lose weight, improve performance, and lead healthier lives. Our patented multi-sensor technology provides continuous body-monitoring that tracks physical activity levels, calories expended and sleep patterns.  What sets BodyMedia technology apart is our validated accuracy, our clinically proven outcomes and our FDA status as a Class II medical device. 

 At BodyMedia, we are jazzed by the potential of putting this vital information directly into the hands of individuals, empowering them to take charge and improve their lives.  No wonder BodyMedia measures success not only in financial milestones, but in the way we’ve changed how hundreds of thousands of users can take control, stay motivated and reach their health and fitness goals. For more information, visit www.bodymedia.com.

MEDIA CONTACTS:  
Sarah Knutson
PMK*BNC
Angie Kzirian
PMK*BNC
Kristi Roehm
Jenny Craig, Inc.
310.854.3257 10.854.4826 60.696.4160
sarah.knutson@pmkbnc.com   angie.kzirian@pmkbnc.com kroehm@jennycraig.com

 

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