We change lives for a living.

Jason Alexander Reveals 30-lb weight loss (and much more) in Unique Jenny Craig national commercial

Skipping the ‘mankini', the Award-winning Actor performs a big musical number in his national reveal

Carlsbad, Calif. (May 17, 2010) — Jenny Craig, Inc., one of the nation's leading authorities on weight management, announced today Jason Alexander has achieved his weight loss goal of 30 lbs.* The award-winning actor, who has starred in television, theater and film, celebrates his weight loss in a surprise song-and-dance musical national spot for Jenny Craig.

Following in Jenny Craig spokesperson Valerie Bertinelli’s footsteps, Alexander dares to get into a bikini. "Throughout this campaign, Valerie has been taunting me to get into a bikini, or as she calls it, a ‘mankini’. I thought, forget the mankini, if I lose the weight, let’s take it all off!" joked Alexander. "With every diet I’ve ever tried, the first 10 pounds were always easy, and then they would come right back. Jenny Craig’s program is the first one that helped me reach my goal. So, why not celebrate a little?"

In the humorous spot, Alexander shocks Bertinelli with a revealing Broadway-style musical number featuring six professional dancers. "I couldn’t stop laughing in the rehearsals! I was losing my voice because I was having so much fun. He looks amazing, and he definitely got one over me. He came up with this spot, and it’s brilliant! A lot of people forget he’s a Tony Award winner. It’s really fun," said Bertinelli.

In the spot, Alexander sings:
"Take a look, drink it in...
I was fat — now I’m thin!
Val said the bikini was the ultimate call
But who needs a bikini?
I’m baring it all!"

Jason admits he was ready to make a change in his life after carrying the extra 30 pounds on his frame for the past 20 years. "When I turned 50 last September, my teenage son asked me if I was going to be around when he turned 50 someday. That question helped me realize that if I didn’t make significant changes, I might not be. It took me 50 years to learn bad habits and put the weight on, and it only took three months to learn good habits and lose weight with Jenny Craig. This has been good for me. It’s made a big difference in my life," said Alexander.

"Jason is an example of a large population of men who are facing similar health and emotional issues with weight and we hope Jason will serve as an inspiration for men across the country," said Patti Larchet, CEO for Jenny Craig. "We’re thrilled for his success and we’re excited to have him continue on our maintenance program. It’s been a true pleasure to work with him."

With Jenny Craig, Alexander lost 30 lbs in 18 weeks*. The Jenny Craig commercial debuts nationally on Monday, May 17.

*Clients following the Jenny Craig program, on average, lose 1-2 pounds per week.

About Jenny Craig

Jenny Craig offers a comprehensive Food-Body-Mind program designed to help clients manage their weight by creating a healthy relationship with food, building an active lifestyle and developing a balanced approach to living.

With its tailored YourStyle® program, Jenny Craig is committed to a personalized approach to weight loss by offering each client a one-on-one weekly consultation and a customized weight management plan designed to optimize individual success. With more than 80 delicious Jenny’s Cuisine™ menu items, Jenny Craig’s program is available in-centre and our at-home program, Jenny Craig At Home.

Jenny Craig, Inc., based in Carlsbad, CA, is one of the world’s largest weight management companies, with more than 700 company-owned and franchised Centres in the United States, Canada, Australia, New Zealand and Puerto Rico.

About Jason Alexander

George Costanza, the character created by versatile actor/writer/director Jason Alexander, has been dubbed by Entertainment Weekly as one of the "Best Television Sidekicks of All Time" (#3 actually, behind Robin and Tonto). The hapless, everyman that he played for nine seasons on NBC's "Seinfeld" garnered him six Emmy and four Golden Globe nominations. The Screen Actors Guild went one step higher and knighted him "Best Actor in a Comedy Series," despite his role as a supporting actor, and he led a TV Guide Readers and Critics Poll that named him one of the top 10 characters in TV history.

But there is more to this man than one iconic role.

Fifteen years before "Seinfeld," Jason was building a career that would include performing a Tony Award-winning role in Jerome Robbin's Broadway as well as appearing in major film and television projects. His notable Broadway debut came in Hal Prince and Stephen Sondheim's 1981 musical production of Merrily We Roll Along. In quick succession, he starred in productions of Forbidden Broadway, The Rink, Neil Simon's Broadway Bound, Personals, and the sensational thriller, Accomplice, to name a few. After winning the Tony, Jason went on to leading roles in films like Pretty Woman, Jacob's Ladder, Love Valor Compassion, and Shallow Hal.

Jason has been a staple of television viewing far beyond his years on "Seinfeld." He starred on the series "Everything's Relative," "E.R.," and "Listen Up." His television films include Bye Bye Birdie and The Man Who Saved Christmas. He has guested on numerous shows and specials and has also directed episodes of Seinfeld, Everybody Hates Chris and Criminal Minds, as well as an award-winning Brad Paisley music video and two feature films.

Currently, he is traveling the country in the one man show, The Donny Clay Experience, an original show he created with Peter Tilden billed as a "hilarious spoof of motivational speakers in an evening of laughter, music, and personal growth."

Return to the Jenny Craig Media Room