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Jenny Craig Profiled on NBC's "Today"

LA JOLLA, CALIF., March 16, 2001 - Jenny Craig, one of the world's best-known leaders in the field of weight loss and weight management, was the subject of an inspirational profile that aired this morning on the popular NBC-TV morning news program, "Today."

Ms. Craig, a weight loss pioneer who co-founded the 658-Centre Jenny Craig chain with her husband, Sid, in 1983, told "Today" correspondent Colleen Dominguez her personal story about overcoming obstacles and making positive changes in her life. These changes range from winning her own weight loss battle and founding the international weight-loss company that bears her name, to applying the lifestyle strategies taught by the Jenny Craig Program to overcome the effects of an accident that took her out of the national spotlight five years ago.

Ms. Craig said she is speaking now about these issues for two reasons. "There is more clutter and noise about weight loss today than at any time in the past 40 years," she said. "It's more important than ever to find a healthy and safe way to lose weight."

She cited the recent USDA study that found that total calories consumed is the major determinant of weight loss, while a moderate fat, high-carbohydrate diet as recommended by the Food Guide Pyramid is the most likely way to maintain weight loss. These are the very principles upon which the Jenny Craig Program has always been based.

In addition to the "Today" segment, Ms. Craig will appear in the company's first Web chat on March 26, 2001 at 11 a.m. on MSNBC. In support of National Nutrition Month, she will talk about the three success factors taught by the Jenny Craig Program - healthy eating, activity, and life balance - and the essential role each plays in weight loss and weight maintenance. To access the chat, log on to http://www.msnbc.com/chat

"Jenny's story has served as an inspiration to countless women and men around the world for nearly 20 years," said Patti Larchet, president and chief operating officer of Jenny Craig, Inc. "We want people to know that finding the right program that is flexible, convenient and fits today's busy and active lifestyle, is the best way to achieve weight loss and weight maintenance."

Ms. Craig also hopes that her "Today" appearance will inspire others to overcome challenges they face. "I have a lot to be thankful for in my life," she said, "and I hope that the way I've been fortunate enough to overcome obstacles will inspire others. I'm a firm believer that, if you set goals and are motivated to achieve them, you can do anything - whether it's overcoming a physical disability, having a successful career, building a loving, balanced home life, or achieving a healthy weight."

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