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Jenny Craig Inc. Offers New Way to Stay Motivated in the New Year

Weight loss company partners with world renowned life coach Martha Beck

Carlsbad, Calif. (Jan. 5, 2006) - Losing weight is the No. 1 New Year's resolution for millions of Americans, and this year Jenny Craig is offering a new tool to help consumers succeed with their weight loss goals now and year-round - Touchstones for Success. Jenny Craig enlisted the expertise of Dr. Martha Beck, internationally-recognized life coach, best-selling author and columnist for O, The Oprah Magazine, to collaborate in the development of this new , innovative approach.

Touchstones for Success is a creative method of enabling healthy weight loss by reframing the consumer mindset, combining a DVD, CD and five "Touchstones" with inspirational thoughts. This kit aims to help positively motivate weight loss, strengthen the resolve to succeed and enhance the motivational component of the Jenny Craig weight loss program.

"The key to successful weight loss is a combination of knowledge and motivation," says Martha Beck. "It takes knowledge of healthy eating and active lifestyle strategies to lose weight, as well as ongoing motivation to maintain that loss. I collaborated with Jenny Craig in the development of Touchstones for Success to provide personalized education and support to help clients achieve their long-term goals."

Jenny Craig is a holistic program that is tailored to each client's individual lifestyle. Through one-on-one consultations, Jenny Craig determines what types of behaviors influence personal eating habits and creates an action plan for each client that includes a tailored, nutritionally balanced menu, activity strategies, rewards and solutions for motivation.

"Partnering with Martha Beck was a natural fit for Jenny Craig, as Martha understands that motivation is a key factor in helping our clients reach a healthier lifestyle," said Jenny Craig CEO, Patti Larchet. "The Touchstones for Success kit embodies the philosophies of the Jenny Craig program, providing inspiration and concrete strategies necessary for success in weight loss."

About Touchstones for Success

Touchstones for Success is a program and a motivational tool developed by Dr. Martha Beck in collaboration with Jenny Craig to help reframe a client's mindset to keep their resolutions going throughout the year. The five strategies of Touchstones for Success teach you how to:

  • Learn to love your rebel and restrictor
  • Harness the power of internal motivation to maximize your success
  • Make your weight a top priority in the midst of daily demands
  • Use rewards to break the binge cycle
  • Discover the physical and emotional satisfaction results from mindful eating

For more information on how the Touchstones for Success kit can help you achieve your weight loss goals or to order a copy, please visit www.jennycraig.com.

About Jenny Craig

Jenny Craig is committed to a personalized approach to weight loss by offering clients a one-on-one weekly consultation and a customized weight management plan designed to optimize individual success. The Jenny Craig program is a long-term "Food-Body-Mind" solution that helps clients manage their weight by creating a healthy relationship with food, building an active lifestyle and developing a balanced approach to living.

Jenny Craig, Inc., based in Carlsbad, CA, is one of the world's largest weight management companies, with approximately 650 Centres in the United States, Canada, Australia, New Zealand, and Puerto Rico.

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