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Integrated Holiday Catalog Gives Jenny Craig Clients An Early Jump on New Year's Resolutions
Weight Management Leader Partners with Companies Focused on Body and Mind
CARLSBAD, Calif., Dec. 6, 2004 - Jenny Craig Inc., one of the nation's leading authorities on weight management, is making it easier for consumers' waistlines to bounce back from winter decadence with its holiday catalog, featuring forgivable desserts and weight management tools. The 2004 YourStyle holiday gifts align with the elements of Jenny Craig's food - body - mind platform and ensure the perfect present for everyone on the gift-giving list.
The 16-page Jenny Craig "Holidays YourStyle" catalog showcases desserts like Double Dutch Chocolate Cheesecake, Pumpkin Praline Cheesecake ($12.99 and eight servings each) and Iced Gingerbread Man Cookies ($3.99 for 32 cookies) - created to provide healthful alternatives for holiday decadence. This year's catalog also features first-time strategic partnerships with Activa, a leading seller of women's active wear, Calendars.com, and Spafinder.
"We're extending the reach of Jenny Craig to all consumers during the toughest of weight gain seasons," said Scott Parker, vice president of marketing for Jenny Craig. "In addition to our desserts, which are favorites among our clients, we've entered into a mutually beneficial agreement with Activa, to offer items that will help keep consumers focused on increased activity through the holiday season and New Year. After all, in addition to a healthy relationship with food and creating a balanced lifestyle, a tailored activity program is one of the three cornerstones of our business."
Jenny Craig's partnership agreement with Activa, offering fitness gear for active, powerful women, extends the selection of body gifts to include items such as the Polar F1 Heart Rate Monitor ($49.99), Nike's Resistance Band Kit ($24.99) and Activa items like the "Feel So Good" Drawstring Pant ($49.99).
For gifts that support breast cancer awareness, Activa also offers New Balance's Survivor Jacket ($64.99) and Survivor V-Neck Top ($34.99). In addition by visiting jennycraig.com, consumers can shop Activa's vast selection of active apparel and footwear from leading brands such as Nike, Adidas, Champion, Prana, New Balance, and more.
For inspiration and positive thoughts throughout the New Year, Jenny Craig's catalog offers the "Yoga Healing Energies" 2005 wall calendar, with guidance through relaxation-based yoga poses and positive affirmations for each month ($10.99). The catalog also offers the "Women Who Do Too Much" 2005 daily boxed calendar with insightful, soul-nurturing quotes to help find the joy in every day ($10.95).
To help motivate healthier eating habits the catalog features the cookbooks 30 Meals in 30 Minutes ($12.95) and Creative Cooking ($12.95) with healthy and delicious meal options that can be made in a flash. The YourStyle holiday catalog also includes Jenny Craig's new dressings, marinades and sauces, available in citrus and savory flavors ($4.99 each) to reinvent any meal.
Jenny Craig, Inc., based in Carlsbad, CA, is one of the world's largest weight management companies, with approximately 650 Centres in the United States, Canada, Australia, New Zealand, Puerto Rico and Guam. The Jenny Craig YourStyle Program is a long-term Food-Body-Mind solution that helps clients manage their weight by creating a healthy relationship with food, building an active lifestyle and developing a balanced approach to living.
Activa is a leading fitness catalog dedicated to the apparel and footwear needs of active and powerful women. Activa is a division of Road Runner Sports. To shop with a women's fit specialist, call Activa at (888) 566-7792 or shop online at www.activasports.com.
Editor's note: Please telephone Debra Christle (858) 974-4398 for additional information.