News & Media
Jenny Craig Supports Neurological Disease Research
Company Founder to Contribute a Portion of the Proceeds From "The Jenny Craig Story" to The Bachmann-Strauss Dystonia & Parkinson Foundation
NEW YORK, New York, Mar. 26 - Jenny Craig today announced that a portion of the proceeds from her recently released autobiography will be donated to charity in support of dystonia and Parkinson's disease medical research.
Craig, who is one of the world's best-known leaders in the field of weight management, recently released her fifth book, "The Jenny Craig Story: How One Woman Changes Millions of Lives." She will donate half of her book profits to The Bachmann-Strauss Dystonia & Parkinson Foundation, a nonprofit organization that has raised more than $12 million to find better treatments for the neurological movement disorders dystonia and Parkinson's disease.
"An estimated 500,000 Americans suffer from some type of dystonia and many are inaccurately diagnosed or receive improper medical treatment," said Bonnie Strauss, president and founder of The Bachmann-Strauss Dystonia & Parkinson Foundation. "Donations, such as the one made by Jenny Craig, will help us to find better treatments and cures for these movement disorders and help to educate both medical professionals and patients about the disorders and the latest research developments."
The Foundation is especially relevant for Craig, who suffered a neurological malady that was later diagnosed as focal dystonia, a form of dystonia that affects the facial muscles. The ailment resulted from a freak accident in 1995 and required her to re-learn how to speak.
Prior to her diagnosis, Craig visited 18 doctors throughout the United States to determine the root of her problem. Since learning about her disorder, she has been a supporter of The Bachmann-Strauss Foundation and the organization's dedication to finding a cure.
"As a sufferer of dystonia, I know first-hand the effect it can have on people's lives," said Craig. "Movement disorders affect so many people throughout the world, yet there's no known cure for dystonia or Parkinson's Disease. That's why I'm on board to support the Foundation's work in any way that I can."
Her latest book, "The Jenny Craig Story," chronicles how Jenny Craig, Inc. got its start and flourished. The book answers many questions about business, including the pros and cons of being a publicly traded company, while stressing that it is never too late to fulfill your heart's desire.