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A New Day Dawns as Jenny Craig Unveils a Flagship Centre in New York City

Jenny Craig, Inc. Announces Opening of New Weight Management Centre in Manhattan's Bustling Upper East Side as a Symbol of the Company's New Era

CARLSBAD, Calif., Mar. 3 - It's a new day at Jenny Craig, Inc. with the opening of a flagship weight management Centre in New York City that will feature a cutting-edge design and reflect the renewed strength and vitality of the company.

"At Jenny Craig, we believe the way you look and feel affects your ability to live each day to its fullest," said Jim Evans, CEO of Jenny Craig, Inc. "The new Manhattan Centre will reflect not only our core beliefs, but also our fresh new look and re-energized feel. We're proud to unveil our newest Centre in the Big Apple because it offers a contemporary environment that sets the stage for new franchising opportunities and our growth into expanding cities with newly-built shopping centers."

The new Centre, which is scheduled to open April 11, will be located at 1400 Third Ave. (between 79th and 80th streets) in Manhattan's Upper East Side. The Centre's new interior design will eventually be incorporated into all Jenny Craig Centres. This new design features a bright ambience and cheerful color scheme, including spirited colors such as mountain violet, crowning glory (blue) and apple gold.

"The vibrant appearance of the new Centre illustrates the importance of having a positive atmosphere for the client/consultant experience," said Evans. "Sticking to a lasting weight management program can be a challenge for clients, but an upbeat and lively environment helps encourage them to reach their goals and improve their overall wellness."

Currently, approximately 140 Centres across the United States reflect the new look of Jenny Craig. In addition to the bold color scheme, the new Centres feature bright carpeting and new chair coverings that add to the uplifting environment.

Jenny Craig plans to incorporate the new design in each of the 650 Centres throughout the United States, Canada, Australia, New Zealand, Puerto Rico and Guam.

As part of the re-design, the Jenny Craig Centre currently located at 186 Amsterdam Ave. will move to a new 2,000-square-foot location at 237 West 72nd St., one block from Broadway, as early as this summer. The third New York Centre is located at 476 Third Ave. and the company has plans to add additional New York Centres in the near future.

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