News & Media
Jason Alexander Joins Roster of Jenny Craig Celebrity Clients
Award-winning Actor Partners with Leading Weight Management Program to Lose 30 Pounds, Illustrating Weight Loss Journey Men Face
Carlsbad, Calif. (January 6, 2010) — Jenny Craig, Inc., one of the nation's leading authorities on weight management, announced today Jason Alexander as the newest Jenny Craig celebrity client and spokesperson. The award-winning actor, who has starred in sitcoms, theater and film, is starting off the New Year with a resolution to lose 30 pounds.
Last September, Alexander turned 50 years old and appeared in a Seinfeld reunion episode as George Costanza on Curb Your Enthusiasm. "I looked at myself playing a character I started playing 20 years ago and yes, he had aged - but what was disturbing is that he was no longer in a body I cared to recognize," said Alexander.
Jason readily admits that he's been carrying 30 pounds, despite trying numerous diets and/or regular exercise to deal with it. "It's always been the same old story - the first 10lbs were gone in a jiff, but then Bamm! Back again, and this time, they're back with a vengeance - they even brought friends. I just got to a point where I didn't think there was a diet or program out there that would work for me. But I recognize that I need a new relationship with food and that I'm ready to stop talking about it and actually do it! My Jenny Craig consultant is going to put together a game plan for me, and I hope I can be the catalyst for other guys to get moving too."
Joining successful Jenny Craig spokespeople like Valerie Bertinelli, Sara Rue, Phylicia Rashad and Queen Latifah, Alexander will appear in Jenny Craig's new advertising campaign that launches in January 2010.
"We're thrilled to have Jason come on board," said Patti Larchet, CEO for Jenny Craig. "Jenny Craig has always been a very successful program for men, both through our in-centre and at-home delivery program. We expect Jason to be an inspiration for a lot of men who want to lose weight but are maybe a little wary of joining a weight loss program. We look forward to helping him achieve his personal goals through our one-on-one personalized approach and sharing his story."
About Jenny Craig
Jenny Craig offers a comprehensive Food-Body-Mind program designed to help clients manage their weight by creating a healthy relationship with food, building an active lifestyle and developing a balanced approach to living.
With its tailored YourStyle® program, Jenny Craig is committed to a personalized approach to weight loss by offering each client a one-on-one weekly consultation and a customized weight management plan designed to optimize individual success. With more than 80 delicious Jenny's Cuisine™ menu items, Jenny Craig's program is available in-centre and our at-home program, Jenny Craig At Home.
Jenny Craig, Inc., based in Carlsbad, CA, is one of the world's largest weight management companies, with more than 700 company-owned and franchised Centres in the United States, Canada, Australia, New Zealand and Puerto Rico.
About Jason Alexander
George Costanza, the character created by versatile actor/writer/director Jason Alexander, has been dubbed by Entertainment Weekly as one of the "Best Television Sidekicks of All Time" (#3 actually, behind Robin and Tonto). The hapless, everyman that he played for nine seasons on NBC's "Seinfeld" garnered him six Emmy and four Golden Globe nominations. The Screen Actors Guild went one step higher and knighted him "Best Actor in a Comedy Series," despite his role as a supporting actor, and he led a TV Guide Readers and Critics Poll that named him one of the top 10 characters in TV history.
But there is more to this man than one iconic role.
Fifteen years before "Seinfeld," Jason was building a career that would include performing a Tony Award-winning role in Jerome Robbin's Broadway as well as appearing in major film and television projects. His notable Broadway debut came in Hal Prince and Stephen Sondheim's 1981 musical production of Merrily We Roll Along. In quick succession, he starred in productions of Forbidden Broadway, The Rink, Neil Simon's Broadway Bound, Personals, and the sensational thriller, Accomplice, to name a few. After winning the Tony, Jason went on to leading roles in films like Pretty Woman, Jacob's Ladder, Love Valor Compassion, and Shallow Hal.
Jason has been a staple of television viewing far beyond his years on "Seinfeld." He starred on the series "Everything's Relative," "E.R.," and "Listen Up." His television films include Bye Bye Birdie and The Man Who Saved Christmas. He has guested on numerous shows and specials and has also directed episodes of Seinfeld, Everybody Hates Chris and Criminal Minds, as well as an award-winning Brad Paisley music video and two feature films.
Currently, he is traveling the country in the one man show, The Donny Clay Experience, an original show he created with Peter Tilden billed as a "hilarious spoof of motivational speakers in an evening of laughter, music, and personal growth." The Donny Clay Experience will open in Las Vegas at Planet Hollywood this February.