News & Media
Jenny Craig Named a "Best Diet" Across Several Categories by U.S. News & World Report for Seventh Year in a Row
New "Serious Weight Loss" Campaign Showcases Success Stories Plus Male-Focused Success
CARLSBAD, Calif., Jan. 4, 2017 – Jenny Craig, a leader in the weight loss industry, today announced they have been recognized for the seventh consecutive year by U.S. News & World Report, a nationally recognized publisher of consumer advice and rankings, as the 2nd Best Weight Loss Diet Plan, 3rd Best Commercial Diet Plan, and 4th Best Fast Weight Loss in its annual Best Diets rankings. Additionally, Jenny Craig is introducing a 'Serious Weight Loss' campaign series highlighting real member successes across all marketing channels. Kirstie Alley, who is on the Jenny Craig maintenance program, will remain prominent throughout the company's marketing initiatives such as on the website, with public relations and across social media.
Building on the momentum of 2016, Jenny Craig is expanding upon its successful member-based campaign with the theme of 'Serious Weight Loss' featuring members sharing their personal success stories*, the bond they have with their consultant and how much they love the Jenny Craig food. New this year is the brand's focus on a male success story, Tim, a retired Army colonel, who highlights that men can have tremendous success on the program without any sacrifices or having to count and track food. The campaign 'Serious Weight Loss' underscores the commitment of a dedicated consultant to help guide each member to success with guaranteed real results. †
"At Jenny Craig we take weight loss very seriously in an industry that has more than its fair share of gimmicky diets that waste consumers' time and money. We work with each member individually because we know each and every weight loss challenge is unique. We are very proud to see our weight loss program consistently recognized as highly effective by leading and independent reports such as U.S. News & World Report and Annals of Internal Medicine. Our personal consultants, who have consistently been acknowledged for Best Support, in conjunction with our meals created by over forty chefs enable us to help our clients achieve their goals time and time again," said company CEO and President Monty Sharma.
Also in 2017, Jenny Craig will be introducing a variety of new menu items which are featured in the campaign creative including Cheesy Broccoli, Green Beans with Garlic & Olive Oil, Orange Chicken with Vegetables & Brown Rice, Cookies & Cream Cake, Iced Oatmeal Cookie and Country Sausage Gravy Scramble. Jenny Craig works with more than 40 professional chefs to create best-in-class menu items featuring premium ingredients. Consumers can learn more about Jenny Craig here.
The U.S. News rankings are determined by a panel of nationally recognized health experts in diet, nutrition, obesity, food psychology, diabetes and heart disease. The experts reviewed information on 38 diet plans, scoring each in seven categories.
†Lose 12 lbs. in 12 weeks or your first three month's fees back. Member must follow program guidelines including but not limited to a minimum food purchase of $100 (US) / $105 (CA) per week, plus 12 consecutive weekly consultations required. New members only. Members following our program, on average, lose 1-2 lbs per week. Restrictions apply.
About Jenny Craig:
Jenny Craig is a clinically proven and recommended weight loss program designed to provide structure and support to help members lose weight and learn how to keep it off. The program takes a holistic approach to weight loss and maintenance, focusing on food, body and mind. Jenny Craig's award-winning, nutritionally-balanced menus include more than 100 menu items, including entrees, desserts and snacks developed by Registered Dietitians, nutritionists and culinary experts. Every member is paired with a dedicated consultant who provides them with one-on-one support to identify their challenges and goals, and helps them to create unique weekly meal and activity plans. Consultants provide education on behavioral skills, portion control and how to have a long-term successful relationship with food. Jenny Craig's comprehensive approach to weight loss is available to members in person or by phone with Jenny Craig Anywhere. Jenny Craig, based in Carlsbad, Calif., is one of the world's largest weight loss and weight management companies, with approximately 600 company-owned and franchised centers in the United States, Canada, Australia, New Zealand and Puerto Rico with approximately 2,500 consultants worldwide.
*Members following our program, on average, lose 1-2 lbs. per week.
Jenny Craig® is a registered trademark. Used under license.
About Kirstie Alley:
Kirstie Alley has emerged as one of the great actresses of her generation, proving time and again that she is capable of great depth and range, as well as possessing a comedic timing second to none. Her work in television has earned her six Golden Globe ® and eight Emmy ® Award nominations. She has won a Golden Globe, two Emmys and two People's Choice Awards. Alley was most recently seen starring on Ryan Murphy's "Scream Queens" on Fox. Prior to that she both starred and executive produced TVLand's "Kirstie." In 2005, Alley co-wrote and starred in Showtime's critically acclaimed comedy "Fat Actress." She also played the title character in the NBC sitcom "Veronica's Closet" and served as executive producer for the series. In 1994, Alley showcased her dramatic range starring in the CBS TV movie "David's Mother". In 1987, Kirstie joined the cast of the long-running hit NBC sitcom "Cheers" as the neurotic Rebecca Howe. Alley made her feature film debut in 1982 in "Star Trek II: The Wrath of Khan," in which she played the beautiful Vulcan officer Lieutenant Saavik. In 1999, Kirstie starred in the dark comedy film "Drop Dead Gorgeous," the cult-classic mockumentary that follows contestants in a beauty pageant in Minnesota. Kirstie starred in Woody Allen's "Deconstructing Harry" in 1997, and then starred alongside longtime friend John Travolta in the hit film "Look Who's Talking." The successful film spawned two more movies in which Kirstie starred: "Look Who's Talking Too" and "Look Who's Talking Now.