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Jenny Craig Establishes License Agreement for Volumetrics®
Exclusive Two-Year Agreement Further Positions the Company as a Weight Loss Innovator
Carlsbad, Calif. (July 10, 2008) — Jenny Craig, Inc. is pleased to announce the signing of an exclusive license agreement for the worldwide rights to use the Volumetrics® approach developed by Dr. Barbara Rolls, PhD. An endowed Guthrie Chair in Nutritional Sciences at The Pennsylvania State University, Dr. Rolls is the author of the New York Times’ bestselling books The Volumetrics Eating Plan and The Volumetrics Weight Control Plan: Feeling Full on Fewer Calories, and one of America’s leading authorities on weight management for the past 20 years. The agreement acknowledges Jenny Craig as the only weight loss organization that is authorized to use Volumetrics®, which has inspired the creation of Jenny Craig’s new satiety-centric menus.
“The new menus allow clients to eat more food, feel fuller and add nutrients with fewer calories,” explained Lisa Talamini, RD — Vice President, Research & Program Innovation for Jenny Craig, Inc. “Not only is this significant from a nutritional standpoint, it also supports the findings of health experts around the world that consuming low-calorie density fruits, vegetables, high fiber starches and lean protein can help lower the risk of heart disease, high cholesterol, diabetes, cancer and other medical conditions.”
As a result of this exclusive agreement, Jenny Craig has even more tools to offer its clients. “Even since the company was founded 25 years ago, we’ve recognized the importance of offering our clients satisfying portions of delicious, nutritious foods,” said Patti Larchet, CEO of Jenny Craig, Inc. “Two years ago, we began implementing Dr. Rolls’ science-based principles into our program by releasing The Volumetrics Cookbook for Jenny Craig featuring recipes adapted from Dr. Rolls’ book, The Volumetrics Eating Plan. As we build our new relationship with Dr. Rolls, we are introducing new Volumetrics® Plus menus and resources, which now have an added “plus” for our clients — more food.”
This food-based approach effectively marries portion control with the latest research in meal satiety, plus is highly visual and easy to teach Jenny Craig clients. Recently introduced Tomato Florentine and Chicken Rosemary Soupitizers™, for example, allow clients to enjoy soup as a first course at dinner or lunch. This helps them control their hunger and calorie consumption, while enhancing the overall satisfaction of their meal.
By continuing to emphasize the science in weight loss, Jenny Craig retains its position as a preeminent force in the health and wellness arena. “As a researcher, I recognize that people need simple, scientifically sound suggestions for balancing healthy eating with regular physical activity,” said Dr. Rolls. “I also firmly believe in the need for diets that promote both weight loss and health benefits. With its focus on health and practical suggestions for lifestyle change, the Volumetrics® approach is a natural addition to the Jenny Craig Program.”
As part of her new arrangement with Jenny Craig, Dr. Rolls will be stepping down from her position as one of the company’s esteemed Medical Advisory Board members. During her tenure over the past several years, she has made valuable contributions to the ongoing evolution of the Jenny Craig Program to ensure that it remains current, practical, user-friendly and science-based.
About Jenny Craig
Since 1983, Jenny Craig’s comprehensive food/body/mind approach to safe, effective weight management has helped millions of people worldwide learn how to create a healthy relationship with food, build an active lifestyle, and develop a balanced approach to living. With its individually tailored weight loss program, personal consultants provide clients with one-on-one support, tips and motivation, and Jenny’s Cuisine™ help them learn proper portion sizes and mindful eating.
Based in Carlsbad, CA, Jenny Craig, Inc. is one of the world’s largest weight management companies, with 687 company-owned and franchised Centres in the United States, Canada, Australia, New Zealand and Puerto Rico.
About Dr. Barbara Rolls
Dr. Barbara Rolls obtained a B.A. in biology from the University of Pennsylvania and a Ph.D. in physiology from the University of Cambridge, England. In 1992, she became Professor of Nutritional Sciences and Guthrie Chair in Nutrition at The Pennsylvania State University. Dr. Rolls has served as Past-President of both the Society for the Study of Ingestive Behavior and the North American Association for the Study of Obesity.
She has been the recipient of a number of awards including: the American Society of Nutritional Sciences Award in Human Nutrition, a MERIT award from the National Institute of Diabetes and Digestive and Kidney Diseases, the International Award for Modern Nutrition, and Honorary Membership in the American Dietetic Association. In 2006 she was elected a fellow of the American Association of the Advancement of Science and was selected as the 2007 W.O. Atwater Lecturer at Experimental Biology. In 2008, Dr. Rolls received the Centrum Center for Nutrition Science Award at the Experimental Biology Annual Meeting.
She is the author of five books including Thirst, The Volumetrics Weight-Control Plan: Feel Full on Fewer Calories, and The Volumetrics Eating Plan.
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Jenny Craig, Inc.
5770 Fleet Street, Carlsbad, CA 92008
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Los Angeles, CA 90069
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